Portfolio
UX & UI Design
Experience Design
"The challenge of design is to make products fit human needs and capabilities, not to force humans to adapt to the demands of machines."
— Don Norman
Welcome to my collection of UX & UI Design projects, where each piece represents a journey into the heart of human-centered design. As a designer, I am deeply committed to understanding the needs, behaviors, and emotions of users, using empathy as a guiding principle in all my work. My approach is rooted in strategic thinking, where insights from thorough research lead to innovative solutions that resonate on a personal level.
In these projects, you'll see my balance of empathy and design strategy, crafting experiences that meet user needs and engage visually. I value collaboration, leveraging diverse skills to achieve outcomes that are functional and aesthetically pleasing.
Case Study
Hill's Pet
Case Study
Hill's Pet
In this project, I led the UX redesign for Hill's Pet Nutrition's ecommerce platform, aiming to elevate the online shopping experience for pet owners. We introduced a new pet food finder, designed a comprehensive pet profile hub, and revamped the ecommerce experience with redesigned product listing and detail pages. Additionally, we explored new concepts for a direct-to-consumer experience, all contributing to a more intuitive and engaging platform for pet owners.
Project Details
Case Study
Circadian Risk
Case Study
Circadian Risk
In this project, I took the lead in designing the user interface and experience for Circadian Risk's web application, focusing on creating a seamless and intuitive platform for risk assessment and management. We prioritized user-centric design principles to ensure that the application was accessible and efficient for security professionals, facility managers, and risk assessors. The result was a comprehensive tool that enhanced decision-making and streamlined risk mitigation processes for users across various industries.
Project Details
Case Study
Lincoln Black Label
Case Study
Lincoln Black Label
We rebuilt the Lincoln Black Label concierge app from the ground up to provide the dealer with a new and improved way of sharing and displaying vehicle information to their customers. No longer hindered by being locked into a stationary kiosk, we converted it into a fully mobile app, compatible with any smartphone or tablet with an internet connection.
Project Details
Case Study
Moda MFG
Case Study
Moda MFG
For the Moda MFG project, I revamped their website to align with their brand update to MFG Interiors. My role spanned UX design, front-end development, and marketing consultation. I focused on creating a contemporary, responsive site using WordPress, optimizing for SEO, and enhancing their online presence through a strategic marketing plan. The result was a significant improvement in user experience and SEO performance, achieved within a tight deadline.
Project Details
Case Study
DigitalB
Case Study
DigitalB
For the DigitalB project, I led the web design aspect, focusing on a complete rebrand and user interface overhaul to cater to a broader audience. As a UX Designer and Front-End Developer at Eview 360, I developed the website from scratch, emphasizing simplicity in copy and design to enhance user understanding. The site showcases real-world examples and new applications for the DigitalB media player, providing a clear and accessible knowledge base. Despite challenges with hardware inventory, the launch in fall 2018 made a significant impact, receiving positive feedback and attracting attention from new markets beyond the automotive industry.
Project Details
Case Study
Two Men And A Truck
Case Study
Two Men And A Truck
For CG Detroit, I designed a new e-commerce website for franchisees to order vehicle wraps, replacing their outdated print-and-fax system. As a UX Designer and Front-End Developer at The JRT Agency, I collaborated with CG Detroit's marketing and sales teams to create a user-friendly, responsive site. The website features a full catalog of wrap options, customizable graphics, and a preview function. Built with Prestashop and Bootstrap 3, the design is simple and functional across all devices. Launched in January 2016, the site led to increased sales and significant ROI within a year, paving the way for more e-commerce projects.
Project Details
Case Study
DigitalB Admin Portal
Case Study
DigitalB Admin Portal
For CG Detroit, I designed a new e-commerce website for franchisees to order vehicle wraps, replacing their outdated print-and-fax system. As a UX Designer and Front-End Developer at The JRT Agency, I collaborated with CG Detroit's marketing and sales teams to create a user-friendly, responsive site. The website features a full catalog of wrap options, customizable graphics, and a preview function. Built with Prestashop and Bootstrap 3, the design is simple and functional across all devices. Launched in January 2016, the site led to increased sales and significant ROI within a year, paving the way for more e-commerce projects.
Project Details
Coming Soon
Ford Bronco
Coming Soon
Ford Bronco
In this project, I played a pivotal role in the end-to-end UX journey for both the Ford Bronco and Bronco Sport, addressing challenges faced by customers due to order delays and recalls. Through comprehensive research and user testing, we developed innovative solutions to enhance customer engagement and communication. Our efforts not only improved the overall experience for owners of both vehicles but also strengthened their loyalty to the brand during a critical period.
Due to legal restrictions and nondisclosure agreements, I am currently unable to publicly display this case study on my website. However, I am happy to share the details with interested parties upon request. Please feel free to contact me directly to view the case study and discuss the project in further detail.
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Coming Soon
Mopar
Coming Soon
Mopar
In this project, I led the updated front-end design for the Mopar dealer portal, enhancing the user interface for improved accessibility and functionality. Additionally, we developed a brand-new newsfeed platform to support various departments, including service managers, salespeople, parts managers, and finance teams. This comprehensive platform aimed to streamline communication and provide relevant, real-time updates to all Mopar dealers and staff, fostering a more connected and informed dealership network.
Due to legal restrictions and nondisclosure agreements, I am currently unable to publicly display this case study on my website. However, I am happy to share the details with interested parties upon request. Please feel free to contact me directly to view the case study and discuss the project in further detail.
Contact Me
